About Me

I am a passionate product manager and I am currently in year 2 of my MBA program at the Schulich School of Business. I have 3 years of experience in product management in the automotive-media industry in India. In Summer 2019, I was an intern at MaRS Discovery District in the product team, where I worked on market and user research.

Education

  • Schulich School of Business, York University: Master in Business Administration, 2020
  • Jaypee Institute of Information Technology: Bachelor of Technology, Electronics, 2015

Experience

  • Currently, volunteering in the Product Team at Voice Tech Global – building a voice product for library users in Toronto which will be supported by Amazon Alexa and Google Assistant
  • Worked as an intern at MaRS Discovery District in summer 2019, where I was responsible for market research for the user experience personalization of planext, an employment pathway platform that gives users the opportunity to assess how prone their career path is to the risk of automation in the future
  • Worked with Zigwheels.com, an auto classifieds website for cars and bikes in India with over 15M+ monthly users and responsible for the launch and success of two products at Zigwheels – a white-labelled website for car manufacturers like Ford and BMW and an online auto community, which currently has 300k+ members

Skills

  • Product Management: Defining Product Roadmap, User Research and Synthesis, Ideation, Wireframing and UI/UX Design, User Stories, Sprint Planning, Customer Journey Mapping, Product Launch, Agile and Scrum Methodology, Defining OKRs and Creating Dashboards, Website Design and Development, User Experience Personalization
  • Analytics: Heatmaps, Digital Analytics, A/B Testing
  • Digital Marketing: SEO, Push Notification, Email Marketing, Lead Generation, User Acquisition, Engagement and Retention, Display Advertising
  • Stakeholder Management, Client Servicing

Tools

  • JIRA, Moqups, Miro, Airtable
  • Google Analytics, Crazy Egg, Hotjar, Google Tag Manager
  • Google Keyword Planner, Moengage, Mailchimp, Netcore

Certifications

  • Certified Scrum Product Owner (CSPO)
  • Google Analytics Academy Certification

Interests

  • Reading about emerging technologies and trends and think about their application in and impact on different industries
  • Listening to music, especially EDM. Favourite artists – Swedish House Mafia
  • An avid traveller and have visited more than 15 countries in the past 5 years
  • A passionate DJ and music producer